‘Grabbing the Bull by the Horns”
GramCover provides insurance and safety assurance to a semi-rural and peri-urban audience. This insurance covers crop safety, animal husbandry, horticulture, tractor and equipment safety, farmer health, fire safety and cattle safety.
Their logo had to make this connection visually while being direct, strong and inspiring of trust. We played on the notion of how the company was the 'soil of the earth' and with GramCover at your side you could take on the bull by the horns. The colors were reminiscent of that philosophy and deliberately masculine to imply strength. We created a vernacular devnagari font version for extended use as well.
Apart from the logo and brand system, we created custom artwork and environmental graphics for their Delhi office as well. These showed how the layer of Weather technology services is touching all aspects of their lives and fostering its growth.
UMANG DEDHIA, ZAHEER MERCHANT
Centre for Social and Behavioral Science at Ashoka University